Embassy of The Netherlands in Jordan
2019 – 2022
The main objective of this project was to improve the economic opportunities for young and women artisans in different governates across Jordan (Amman, Ajloun, Zarqa, and Wadi Musa).
These selected areas contain multiple communities identified as poverty pockets that are often overlooked by development projects, while the targeted beneficiaries residing in these areas were individuals running small home-based businesses or active in the cultural sector of handicrafts and locally-sourced goods.
In order to provide the selected artisans with the opportunity of exposure to new potential markets and customers, Souq Fann organized a specialized exhibition that was curated for 10 days in Amman featuring products of selected artisans accompanied by their stories.
This exhibition aimed to give the opportunity for the selected artisans to be exposed to a new potential customer segmentation and to spread their stories in an offline environment, including physical interactions with different actors at the launching event.
